What is the best platform to advertise for rent

[Rudy Ratner]

What is/are the best platform(s) to advertise my property for rent that can reach the widest client base?

Is it just zillow/apartments.com etc? Is Facebook reliable nowadays?

Any insight would be appreciated! 

Thank You

[Greg Weik]

Depends.  Zillow tends to be better for higher-end properties based on the demographic that uses it.  FB marketplace is more popular for the rent-by-the-room crowd and private landlords.  Zumper tends to get a lot of traction in the Denver market.  We also push to a lot of other sites though, apartments.com, homes.com, Realtor.com, etc.  Nextdoor is another good place to advertise.  We still use Craigslist too and we still find tenants from that platform. 

Marketing quality and responsiveness need to be on point.  Any media is reliable, you just have to have careful pre-screening questions and criteria.