Executive/Luxury Rental

[Hal Cranmer]

Hi,

I was wondering if anyone has any experience with renting a more expensive home to executives or high net worth people? I have a really nice 4BR/3BA overlooking an aerated pond with the other side of the pond being one of the top golf courses in Minnesota. The town is a very high-end part of Minneapolis. The house is a 1960's ranch that needs about $40K in work.

My question is:

What is the best way to market to these kind of people?

What about marketing to company's who want a place to put up executives while they are in town?

Furnished or unfurnished rental better? Furnished probably means higher turnover but higher rents as well

Any other ideas on how to maximize cash flow for something like this?

Thanks.