Which direct mail piece should you send?

[McKinley Crowley]

Hey BP,

How do you know which mailer to send? Letters or Postcards?

Letters

If your direct mail campaign is focused on a niche group of potential sellers (for example driving for dollars, probate, pre forclosure etc), consider sending letters. They have the best response rate and tend to stick out in the mail. They will be well worth the investment. Check out our handwritten and professional letters to see our unique designs!

Postcards

If you are looking to get your mailer in front of a large group of people, go with postcards. Our postcards are designed to grab the reader’s attention to ensure your message gets across in a clear and concise manner. Postcards are a great tool to keep prices down and responses up.

Tri-fold Flyers

To get the best of both worlds look into tri-fold flyers. This is a hybrid of a letter and postcard. You get the high response rate of a letter with the quick access of a postcard. It is right down the middle price wise so it is a great additional option.

If you’re still unsure, not to worry! You can always send out a test run with different types of mailers to determine which is best for you, your company, and your market.

Test.

Track.

Repeat.

As always reach out to me for all your direct mail questions and needs! 

978-269-0245