How Branson, MO Stacks Up Against the Top Non-Seasonal Short-Term Rental Markets

[Gary Nelson]

Branson, MO, stands out as a competitive and affordable market for short-term rental (STR) investors, even when compared to top non-seasonal markets like Flagstaff, Tuscaloosa, and Shenandoah Valley featured in this article https://www.biggerpockets.com/blog/best-5-nonseasonal-short-term-rental-markets. Let’s take a look at how Branson measures up.

The Top Non-Seasonal STR Markets and Branson in Comparison

City	Seasonality Rate	Annual Revenue	Average Daily Rate (ADR)	Occupancy Rate	Median Home Price	Affordability %
Oklahoma City, OK	86	$23,400	$154.90	52%	$233,372	29.13%
Tuscaloosa, AL	80	$44,100	$413.00	36%	$214,305	27.13%
Columbia, SC	72	$32,500	$208.10	53%	$246,082	25.8%
Flagstaff, AZ	89	$50,200	$268.30	59%	$625,695	10.75%
Shenandoah Valley, VA	93	$40,400	$262.90	47%	$317,509	21.05%
Branson, MO	84	$30,000	$150.00	55%	$250,000	24%

Seasonality and Occupancy Rates

With a seasonality rate of 84, Branson benefits from 10 million annual visitors—a number that continues to grow. Despite falling just behind markets like Flagstaff (89) and Shenandoah Valley (93), Branson’s 55% occupancy rate is strong and reflects its ability to maintain consistent demand year-round.

Annual Revenue and Affordability

While Branson’s annual revenue of $30,000 is lower than Flagstaff ($50,200) and Tuscaloosa ($44,100), the average daily rate (ADR) of $150 keeps Branson competitive, especially when factoring in the median home price of $250,000. This makes Branson a far more affordable investment market than higher-priced areas like Flagstaff, where the median home price is $625,695.

Why Branson Stands Out

• Affordability: With a reasonable median home price, Branson is an accessible option for investors.
• Consistent Demand: Year-round tourism ensures steady occupancy, reducing the risks tied to seasonality.
• Growth Potential: Lower property costs and strong demand mean room for rental income growth through effective management and marketing.

If you're seeking an affordable STR market with year-round demand and potential for growth, Branson, MO, should be at the top of your list. While markets like Flagstaff may generate higher revenue, Branson’s combination of lower upfront costs and steady tourist traffic makes it a reliable and attractive option for investors.