Practicing patience when sending direct mailers

[Hunter King]

Two years ago I sent out mailers to all of the multifamily owners in my market. I introduced myself and kindly asked if they would be interested in selling their properties. To avoid being rejected so easily, I also asked if they would like to get coffee sometime to talk about real estate in general.

Nothing came from these mailers until 3 days ago when I got a call from one of the owners!! He kept my letter for two years because he wasn’t interested in selling at the time. Today we are meeting for coffee to discuss seller financing on his 78-unit portfolio. 100% off-market!!!

This is a prime example why it pays to be patient. You may not see results right away but they will come! Just keep your head down and keep working!

What success have you guys had with direct mail campaigns?