Purchase price … how important is it?

[Sean Bramble]

When using creative strategies to buy-and-hold (subto/ seller finance, hybrids), how important is purchase price? In theory, purchase price only matters when you sell, and I’ve heard of many investors being willing to pay over market value bc the terms they negotiate allow them to cashflow very well … but there must be a limit to how much you should be willing to pay? What are your rules of thumb, and most importantly why?