Remember that every dollar you invest carries a unique ROI. Many agents will preach buying properties that come with existing furniture, or other ways of minimizing "costs" unrelated to the property down payment itself ... while this may boost the agent's commissions/ allow you to buy a higher priced property, in many cases this advice is wildly misguided.
Instead, the right way to think about the real estate purchase is that it is the foundation upon which you get to make even higher ROI investments into the hospitality business inside ... it's just the starting point.
You wouldn't start a restaurant and seek to maximize the amount you spend on rent, skimping on decor and ingredient quality. Nor should you buy an STR an underinvest in the interior aesthetics, outdoor experience and photos. It's true that in many cases you won't be able to use debt for these investment dollars, but they tend to carry a significantly higher ROI than dollars invested in the property itself which actually boost your return (not the other way around).
So beware. Treat the investment solely as a real estate purchase and you'll end up running a highly replicable commodity-like business that is at risk to new entrants and the next market shift. But if you invest your dollars wisely - in both the real estate, and hospitality business inside - you'll be able to compete for years to come.
This is an entirely different business than LTRs, yet I see so many applying an LTR lense to what is really a hospitality business... and many of them are now complaining on social media of an "Airbnbust". Don't be one of them.