Is Hard money the only way to start?

[Copeland Duhon]

So we found what could have been our first deal. Everything checked out and we were ready to move forward. After talking to multiple lenders we quickly discovered that conventional lenders are not set up to deal with investors. In fact it seems to be set up to discourage investors. Now we are back to square one trying to figure out how to finance this project. It seems hard money is our only option but how does one justify paying 10+%.