What's The Best Way To Obtain A Business Line Of Credit?

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I am looking to obtain a line of credit for my REI business. I have received some very attractive offers from companies like Discover who offered me (not my business) $25,000 at 0% APR for 12 months. I personally have excellent, well-established credit. However, I am looking for something like the above offer for my business, which has no credit history at all. How does a lender go about approving a business? Do they run a credit report of the principal owner/member/shareholder? Does anyone have any recommendations on how to proceed?