Direct mailing list for out-of-town owners with large equity stake

[David Ackerman]

Hi All,

I was doing some reading last night about direct mailing lists. I came across some excellent posts. I was really interested in some of the posts by Jerry Puckett and Jon Klaus. They seem to like the idea of targeting a direct mailing list to out-of-town owners who have a large equity stake in their properties

Here is my question: Why would out-of-town owners be willing to sell for a discount if they already have a large equity stake in the property? Why can't they just call a local realtor and have them put it on the market for fair-value or close to fair value?

I know I am missing something here. But, I am a big believer in asking questions no matter how stupid they are.

Thnx,

Dave