Mail Marketing Campaign 101

[Paul Stout]

I am planning to do my first mail marketing campaign.  I am looking to see what you guys have done that has worked and what has been a waste of time and money.  I am looking for guidance in the following subjects:

Best place to get your list

Best yellow letter company to use

Should I use a yellow letter company

Tips and trick on mailing pieces

Envelope with letter or post card

Flashy with colors and "WE PAY CASH!!!!!!!!!!!!!!!!" or professional and direct

I am looking for multi family properties only.  I am looking for certain criteria on these properties and in the areas where these properties exist.  Ho do I locate these areas efficiently?  In other words will a list provider send me names and addresses for 10-50 unit apartment building owners in the state of Hawaii in areas with median family income over 1 million dollars a year and median housing prices over 100 million dollars?