Bandit signs in San Diego

[Jacob Cooper]

Hello my name is Jacob and I am considering putting out bandit signs as my first marketing campaign. I am planning on investing out of El Cajon California (92020) and Alpine (91901) and I am wondering if anyone has had success with a bandit sign campaign in this area and if they had any legal problems.

Thanks in advance,

Jacob

[Trenton Hall]

@Jacob Cooper for your first marketing campaign, you're going to have to determine your target market. If you have just a "broad stroke" target market, that's okay. You could set up a "broad stroke" route and see where the calls are coming from. If you do this, find out why the target needs to sell.

Counter to the broad stroke campaign, I think there's enough data out there to really hone in on the type of deal you are after-- an almost foreclosure, a fixer upper, etc.

Narrowing it down and understanding who you want to market to helps you craft a more effective campaign that really resonates with them. For a bad example, You're probably wasting your time/$ by putting "Avoid Forclosure" in a stable area, and you wouldn't put "Compramos Su Casa" in an area without a reasonable amount of Spanish speakers. 

Since I don't know what kind of deal you are after, I'm just going to throw some ideas at the wall for anybody else reading the thread. I've also posted some solid links at the bottom.

• Get LOCAL area code phone number that is easy to remember (google voice)
  
  • Use number groups, repeating numbers or relevant words
    • (760) 333-4444, (760) 111-7676, (760) 123-CASH
  • Could substitute phone number for website, but I've heard phone is more successful IF you can actually make time to receive the calls and ask questions.
• Use demographics / data to determine your target market and appropriate messaging. Keep it as short as possible, because they are probably seeing the message from their car.
  • Key words and phrases "Cash, Fast, Problem Solved, Forclosure"
    • Avoid foreclosure-- if amount of foreclosures in area is increasing
    • We Buy Homes Cash-- broad stroke, no credit issues, speed
    • Vender su Casa Rapido-- "Sell your home fast", is audience Spanish speaking?
    • Problem House SOLVED -- For unsuccessful sellers or distressed properties

Elements of a successful Bandit Sign campaign:

http://www.fortunebuilders.com/run-successful-band...

10 Bandit Sign Mistakes:

https://www.biggerpockets.com/blogs/169/blog_posts...