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Updated over 10 years ago,
Direct Mailing Letters: Small Investor Approach
Hey all, just starting to send yellow letters out to homes in my area. I have a few questions, hoping those with experience (especially in Colorado) can weigh in with some tips.
For starters, I've seen the tips on using plain legal envelopes, 1st class stamps, etc. My plan was to put my home address (without my name) on the return address. Is that a bad move? I feel like a PO Box defeats the whole purpose of having a "normal looking" envelope with a letter in it. Do I really need to worry about any kind of weird reprisal at my home?
My letters are just that- letters. It's a brief message to the owner letting them know a little about me and that I'm interested in buying their property. I list my phone number and email address for them to contact me. I don't have a website, and was hoping that being a small-time investor would appeal to them (so I don't come off as a large, impersonal corporate machine!) My goal is just to get some response so I can meet them and build some rapport. Should I create a website? I don't want to create the impression for something I'm not.
I'd appreciate any advice or experience! Thanks!