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Updated over 10 years ago on . Most recent reply
![Isaac Schulman's profile image](https://bpimg.biggerpockets.com/no_overlay/uploads/social_user/user_avatar/212559/1621433601-avatar-isaaczev0910.jpg?twic=v1/output=image/cover=128x128&v=2)
What advice/lesson has stood out over the course of your experiences?
For those who have been actively participating in Real Estate through making deals and acquiring property. I would like to know what impactful advice/lessons you have discovered that still guides you to this day in Real Estate and in life?
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![Daniel Moore's profile image](https://bpimg.biggerpockets.com/no_overlay/uploads/social_user/user_avatar/231158/1621434871-avatar-dcmoore817.jpg?twic=v1/output=image/cover=128x128&v=2)
My number one piece of advice is marketing. It's the absolute most important thing that can drive your profitability; whether you are marketing yourself by social networking, direct mail, on-line presence, mass exposure etc. it's imperative to creating consistent deals.
Once you get the leads follow up.
And just a general response to the "only take advice from someone in the business more than 20 years" - I would personally revise that to say "only take advice from someone his is where you want to be". Putting an age on someones success or ability is very limiting and could stall your success.