How Are You Using AI in Real Estate?

[Bob Lachance]

Hey BP community,

AI is starting to make a real impact across real estate — from automating lead follow-up to generating property descriptions and analyzing market data faster than ever.

Curious to hear from other investors, agents, and professionals:

Are you using any AI tools in your business yet?

Some common use cases I’ve seen or heard about:

• Lead generation & qualification via chatbots

• Market analysis using predictive AI tools

• Automating content for listings or marketing

• Voice-to-text for property walkthroughs

• Email follow-up and CRM automation

Would love to know:

• What AI tools (if any) have you tried?

• What’s worked well — and what hasn’t?

• Where do you think AI could have the biggest impact in RE?

[Michael J.]

Hey Bob, awesome question!

AI is really starting to make waves in real estate, and I’ve seen (and personally tested) some pretty cool tools that are changing the game. Here’s a quick breakdown of what’s out there and what’s actually working:

Tools We’re Using (and Loving)

• Chatbots for Lead Gen: Tools like ManyChat is great for handling FAQs and sorting out the tire-kickers from the serious buyers, huge time-saver.

• Predictive Market Tools: Platforms like HouseCanary or even Zestimate help spot trends early and get a better read on comps and potential appreciation.

• Content Help: ChatGPT makes writing listing descriptions, social posts, and blogs way faster, seriously, it’s a game changer if you hate writing.

• Voice-to-Text Tools: Otter.ai is great for transcribing walkthroughs, and Descript can turn audio into usable marketing scripts without hiring someone.

• Smart CRMs: Follow Up Boss and HubSpot use AI to score leads and keep follow-ups on track, makes it way easier to stay organized.

• My Thoughts:

• Chatbots can save 10+ hours a week just screening leads.

• AI-generated content gets listings prepped in half the time.

• Some chatbot replies feel... robotic. People still want a human touch.

• Predictive tools are only as good as the data—garbage in = garbage out.

• AI-written content can feel bland unless you go in and tweak it to sound more “you.”

• Hope this helps!