What's your 'go-to' strategy for smaller tertiary markets?

[Dion Huey]

Hey BP community!

My team and I have been investing for the past year and half and I am sure like many people out there, you are finding a lot of deals aren't penciling out. 

To adapt, we're shifting our focus to smaller, underserved markets where affordable housing is in high demand. Does anyone have any successful strategies to share for these smaller markets?