What Matters Most to You?

[Monica Williams]

What matters most to you when investing in real estate? Do you prioritize cash flow or appreciation? Are you willing to invest in a less desirable location if the numbers make sense? Or do you prefer to stick with properties in high-demand areas with strong rental markets?

Share your thoughts and experiences!

[Yael Lederman]

It really depends on why you're buying. Are you looking for a STR, LTR, flip? For my STRs I'm looking for properties that really stand out and will cash flow (look at AirDNA and Mashvisor for market metrics). Appreciation is nice upside but I don't necessarily optimize for it since I'm hoping to hold for a while. For LTR I tend to look for more desirable locations mostly because the risk of having to deal with problematic tenants and/or evictions is higher in less desirable locations. That can be a huge time and money suck so I avoid it. For flips I'm hyper vigilant about what other properties are going for in the area and how fast they are going to minimize my risk.