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Updated almost 3 years ago,
How can I judge market areas using more objectivity
One of the problems I've noticed while analyzing a specific location in my local market is that I analyze it based on whether or not I would personally live there. I don't think this is the proper way to analyze an area. I know my areas pretty well and I would like to know what specific objective metrics I should be looking at when deciding whether an area is "good" or not. I want to develop a system of analyzing a location that can be duplicated all over the country. I don't want to just rely on my subjective feelings about an area. For example, there are a few 2-4 units in Joliet that I like, but because I personally would never live in Joliet, I immediately cross those properties off my list for potential investment.