At what stage do you start advertising and selling a new build?

[Jen Etten]

Hello all, I'm going to start a new SF spec home this fall with hopes of it being complete this spring. At what stage of completion do you recommend to start listing it? I plan to do FSBO as contractor/developer. FYI-We are located in an island community with very few new build for sale. We plan to build an economical starter home. Thanks Jen