Anyone buying land/lots and building new construction?

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Is anyone doing this currently? I am more focused on building to sell than rent with this strategy at least starting out. I own a GC company and have guys with plenty of ground up/new construction experience so I'd save labor and material costs. Just trying to feel out the market. Would love to connect with anyone with experience to see the challenges and process. If anyone has any tips to avoid issues/conflicts please share! As far as sourcing the lot, dealing with zoning or the city on new construction permits, engineering plans, etc.