WHAT STARBUCKS HAS TAUGHT ME ABOUT MAKING OFFERS

[Jason Malabute]

Have you noticed when you go to Starbucks there is always 3 sizes (I forgot what they are called. I just remember "Grande" lol). 

This is a brilliant sales strategy because the second your brain sees options your focus shifts from "buy or not buy" to "which size do I want?"

I implement the same strategy in making offers. Remember, even when you are buying you are selling for seller to choose you as the buyer.

I am negotiating with a seller as we speak and I am giving him 2 options. One is a traditional sale for a price that brings me the return I need. The second option is seller financing with a higher offer but I control the terms.

I am hoping that he shifts his focus to choosing between the 2 offers and we close on a deal because it's a win-win for both parties!