How to Market an Opportunity Zone Property

[Kim H.]

I just found out a small 9 unit multi-family that I own is in an Opportunity Zone. I've owned it for 7 years. The reason I found out it is in an opportunity zone is because I was thinking about adding 24 units to the property (over 5-10 years) and went to the city to see if they would allow and/or offer any incentives. They told me about the opportunity zone. So it got me to thinking maybe instead of investing more in the property I could just sell it. The property is on "main street" in a town being revitalized. And is adjacent to the metro train station that connects a major university and downtown.

I realize it doesn't benefit me now. However, when I get ready to sell it, does being in an Opportunity Zone increase the value? How would I market it correctly to reach investors looking to purchase in an Opportunity Zone? I'm thinking MLS isn't going to reach this potential buyer pool.