Direct Mail Question

[Justin Goodin]

Hey everyone, 

I am in the middle of a direct mail campaign. I am taking all of my advice from a great Joe Fairless article. 

I am set to send out the 3rd round this month. My question is instead of sending out the same exact message every round, what should the progression look like? The first 2 messages were exactly the same just to be sure the post cards got to their destination but now I would like to change the message to make it more effective. Thanks.

[John Blanton]

Curious what your success rate has been so far? Considered but never followed through on direct mail

Brokers I speak with around here have been mailing monthly for years so I would try to see what would differentiate your message leading to a response. 

Sterling White has some pretty unique ideas of what to add along with the postcard to grab the owner's attention. 

If you really wanted to go all out maybe a $25 gift card added with a note saying it is to cover the lunch you will be taking them out on. Then I would follow up with a call. 

Really depends how aggressive you want to be and how much you are willing to risk in outlay.