How do you reach out to multi family owners?

[Hayden Wright]

One of my 90 day goals is to make 50 cold calls and write 40 letters to multifamily owners weekly. I’ve realized that I desperately need a structure in place to ensure consistent follow up and organization.

Is there a method or cadence that you have found to be most successful when reaching out to MF owners?

All responses are greatly appreciated!

[Spencer Gray]

@Hayden Wright It's all about how you present yourself to a broker. If you can talk the talk, use the correct lingo, then they will at least take you somewhat seriously. 

Have you considered making arrangements with one or several owners/operators/syndicators and make a working arrangement so that when you speak to a broker you can explain that you are working pursing acquisitions for "XYZ RE CAPITAL LLC." That way you can leverage their track record? Something like "I'm working with (whoever), they operate 5,000 MF units, closed 3 deals last year, and are interested in expanding into this market, I'm leading up the effort to establish a beachhead here."

Either way, whether it is through brokers or going direct, I would establish relationships with active investors/owners first. That way if you do get a live deal and they want to move quickly, you don't have to scramble.