Direct Mail Strategies Thread

[Daniel Lozowy]

Hey BP,

This is a thread to share and discuss direct mail strategies for landing apartment deals. 

I am a beginner in direct mail, started not long ago with basic campaigns. So far my response rate is ranging between 2% to 10%.

I’m looking for ideas to improve the response and closing rate. Anything from the copywriting, design, format, material, targeting etc that helped you improve your campaigns. 

No good or bad ideas here, we are just brainstorming. 

I would say so far keeping that copy as simple as possible as landed good improvements. A good list is a must as well.
 

Thanks,