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Updated almost 5 years ago,
Yellow Letters Follow Up
Hey BPers,
I sent a batch of handwritten yellow letters to a list I built. Got a few responses. I want to follow up with other mailers to the one that didn't respond. What is the most effective strategy; Is it best to send the same letter over and over until they respond, same letter different format, different letter? Anyways, what's your best advice?
Cheers :)