Yellow Letters Follow Up

[Daniel Lozowy]

Hey BPers,

I sent a batch of handwritten yellow letters to a list I built. Got a few responses. I want to follow up with other mailers to the one that didn't respond. What is the most effective strategy; Is it best to send the same letter over and over until they respond, same letter different format, different letter? Anyways, what's your best advice?

Cheers :)

[Carl Millsap]

@Daniel Lozowy

What have you done with the ones who responded?

As for the others....there is a couple approaches..

You could send a 2d letter following up saying I wrote you in March 2020 about your property at 123 Main Street.

You could also send a follow-up Letter stating you have a couple deals in process but you’re still interested in their property.

In my experience the key is to personalize the letter, and keep it simple.

In marketing we can’t create the desire, we can only enter the conversation already going on in their head.

You never know when someone will be ready to sell.

We have a contract on an 8 unit now simply by writing:

Hello Mr. Xxxx, my name is Carl, I’m interested in buying your property at 123 Main Street.

I know it’s not on the market but if you’re interested in selling please call or text me at xxxxxx.

That simple letter got me an 8-plex off market. When The owner called he said “ I got your letter, I was thinking about selling. Would you like to look at it?”

Keep it simple.