Market Research on Top 5 Florida Cities

[Zachary Bellinghausen]

I have narrowed down my top 5 cities in Florida to do further in-depth analysis in order to find the best market for what I want to do. I am interested purchasing small, to mid-size multi-family properties. I have Tampa, Orlando, Jacksonville, Cocoa Beach/Cape Canaveral, and Miami areas on the radar at the moment.  I will be compiling the last five years of unemployment, population, population age, job diversity, supply & demand, and the top employers in each city. I have never done an in-depth analysis like this and am asking the Bigger Pockets community for any pointers on efficient ways in doing this, or things that are often overlooked. Looking forward to any feedback. Happy Investing!