My First Direct Mail Campaign Atlanta HGA

[Evan Parker]

So I'm just wrapping up the finishing touches on my first campaign out in Atlanta GA and I just wanted to share my journey and use this as a place to keep everyone posted on the progress as things move along. I've been shifting my strategy from buy and hold to try and be a bit more creative with my deal flow, to avoid hangups, only looking at the puzzle from one angle, and neglecting to realize a not for me may very well be a deal for someone within my network.

My target for the properties are all:

• Multi-family (which is an extreme rarity in this city I'm finding out)
• Equity 70% and higher 
• Both Absentee and Non-Absentee Owners
• In the City of Atlanta

I ended up with about 50 properties that fit the criteria after I filtered out all town homes & condos. 

The verbiage in the letter I used was: 

"Hey {Owner's First Name}!

My name is Evan Parker, my wife Crystal and I are local real estate investors in the Atlanta area, and I’d love to talk to you about purchasing your home on {Underlined Home Address}.

Please feel free to call me any time at {My Business # bolded}, even if you have not previously thought of selling, we may be able to help one another out.

Looking forward to hearing from you!

Evan Parker

BEL Property Group

{My Business # plain text}"

All of the envelopes will have hand written addresses on them. I contemplated writing the actual letters by hand also but after the first letter I realized I was completely wasting my time and made the text template ASAP. 

I'm open to any and all critiques/feedback/questions! 

I'll keep everyone posted on how things go.