How to make the best MARKETING PACKAGE

[Account Closed]

Hey BP,

I am putting together a Marketing Package for a 41-Unit apartment complex in San Diego. I am trying to create a really compelling marketing package. 

Does this community have an examples of really great and effective marketing package examples or tips for an apartment complex such as this?

Thanks!

[Justin R.]

@Account Closed Pretty much all the marketing packages I've seen are essentially the same.  With every one, I have to translate it into an investment thesis that I can write out in 3 sentences.  And, those 3 sentences have to justify why I would put my time and capital here over the bazillion other things I could invest it in.

If you want to show a 3D map that shows where the nearest Food 4 Less is, great.  But, if I can't create those 3 sentences and make them compelling, I'm not gonna spend the time to look at it deeper.

Of course, most properties don't (arguably) have compelling theses, so people have to result in hand waving and distraction to make the seller feel like the commission is adding value.  

Sorry, know you were asking for an example.  I don't have a great one to share.