Direct Mail Marketing to Small Multi-families

[Michael Finkelshteyn]

What sort of direct mail strategy would you employ to small multi-families (5-20 units)? Is that even the proper strategy for small multi acquisition?

More than likely, you'll have a more sophisticated seller, so I would assume they wouldn't really respond to the yellow letter and postcard tactic. However, most of these sellers will likely be individuals so they may be at the whims of emotional forces that respond to yellow letters and postcards.

What do you guys think @Jerry Puckett, @Aaron Mazzrillo? I wanted to get Dev Horn and Jon Klaus on this thread, but we're not colleagues at the moment, so feel free to invite them.

P.S. I am sure this question has been answered somewhere on BP, I just haven't been able to find it specifically towards smaller multi-families.