How can I capture more Investors with Larger Portfolios as a Property Manager...?

[Delina Ortiz]

Hey BP,

My name is Delina and I work as a full time BDM / Property Manager in Orange County Ca and the company I work for is Real Property Management Agile in San Clemente. 

So, our largest fish at the moment is an 8 apartment complex and we really appreciate the cash flow that 8 whole units can bring!! We also have a few duplexes and 4-plexes here and there. My point, what have you done as a pm to advertise to OR capture owners and investors who own large apartment complexes or something to that effect? What works best for you when it comes to catching the bigger fish?  

Networking and SOI?

Advertising to the tenants to spread the word?

Referrals?

Word of Mouth?

Having a sales pitch ready to go for this type of owner/investor?

Luck?

I am open to your ideas and any nuggets of wisdom will help!

All the best,

Delina

[Kevin Coco-Senyszyn]

One of the most important things you can do is to make yourself and your company investor friendly. Take the time to educate your current clients about how they can build financial wealth through real estate and encourage them to invest in more properties. This not only helps your current clients but also gives you a reputation for being an investor-focused property management company, which attracts more investors to you.

Making yourself and your company investor-friendly is all about creating an environment that encourages and facilitates investing in real estate. This can be accomplished in a number of ways.

First, make sure that you have a deep understanding of the real estate market and can provide insight and analysis to your clients. This means staying up-to-date on the latest trends, researching the local market, and having a thorough understanding of the financials involved in real estate investing.

Second, create educational content that provides value to your clients. This could be in the form of blog posts, webinars, videos, or other formats. The goal is to educate your clients about the benefits of real estate investing and how to do it successfully.

Third, develop relationships with local real estate agents, mortgage brokers, and other professionals who work with investors. By working together, you can help clients navigate the real estate investing process and build a network of professionals who can help them succeed. These professionals see investors all the time and will eventually start referring them to you. 

Finally, be proactive in seeking out new clients and opportunities. Attend industry events, network with other professionals, and promote your business online. By building a strong reputation as an investor-friendly property management company, you'll be more likely to attract the type of clients you want: serious investors who are looking to build long-term wealth through real estate.

It's a lot more work than just having a good sales pitch or going to some meetup groups. You need to provide something of value that will attract the type of client you are looking for. 

The only thing I will say NOT to do is ask your tenants to spread the word, (beyond positive google reviews). Tenants usually aren't in investor circles, otherwise, they would be investing! Plus, tenants aren't your clients. They can't talk to a potential client and convince them that your property management services are worth investing in. All this to say that you won't find much luck searching for "bigger fish" by asking your tenants. 

Feel free to reach out to me anytime! I love talking about investing and property management.