Generating leads

[Deadrick Colbert]

I posted this in another forum but did not get any replies, so I thought I would try it hear. I have read a lot of posts about various ways of marketing. Most seem to agree that one needs at least 5 steady streams of marketing to continuously produce leads. I'd like to hear what everyone has had the most success with. Please share what has worked best for you and any tips you can think of.

Thanks

[Dev Horn]

This is a very broad question, almost like asking "What food do you like?"

Probably the cheapest, most effective, and most potentially illegal form of marketing for RE investing is BANDIT SIGNS. Love 'em or hate 'em, they work. But these days, you're likely to get a code enforcement violation and possibly a fine. But some people take that risk.

Direct mail is used by most investors and there is debate about which is best - postcards vs. letters, etc. The most important elements are your LIST (people with equity, absentee owners, etc.) and your messaging. Direct mail works, but you need to think of it as a campaign, not a one-time event, or otherwise you can lose serious $. At around 50 cents (loaded cost) for a large color postcard and around $1.20 for a letter, it's not cheap. But it works IF you stick with it over time.

There are many more techniques for marketing. You are welcome to look at the marketing site we provide for our licensees - might give you some good ideas:
http://marketing.webuyhouses.com