​DIY Pre Foreclosure Marketing Campaign in NJ

[Nedje Severe]

I’m starting a marketing campaign targeted at Pre-Foreclosure listed homeowners in Union County, NJ. I understand “Pre-Foreclosure” to mean the lawsuit on behalf of the lender to take the property has been filed but the court has not yet declared that the lender has a right to the property.

I’ve fashioned a 4X4 “4-Week 4-Touch” Marketing Campaign from forums on the WWW and Bigger Pockets.

Week 1 - 1st Touch: DIY Handwritten Yellow Letter

Hi,

My Name is Nedje. I’m writing because

I would like to

$$Buy$$

your house located at

______Insert Address ___________

I would like to buy soon and even if you don’t plan on selling for a number of years.

Please Call Me at

(MY CELL)

PLEASE CALL!

Thanks

Nedje

P.S.

Even if you don’t want to sell, Id like to hear from you.

Week 2 – 2nd Touch: Business Letter 

(Sorry No Sample)

I figure if the owner doesn’t respond to the personal touch then maybe they will resonate with a professional letter.

Week 3 – 3rd Touch: Tape handwritten letter to Door ( I live in my target area)

Dear ____Homeowner,___

Life can bring on many circumstances to deal with and unfortunately some of those are not pleasant to work through.

Selling your house can be the exact type of stress you need relief from and that is what I specialize in.

No matter the situation I CAN GUARANTEE  YOU WILL LEARN more about your options and simply make a difficult decision easy, and just move on in life.

I would be happy to meet with you face-to-face and discuss the opportunities available to you so I can buy your house. I hope to hear from you soon.

Week 4 – 4th Touch: Face Time

Insert Smiley face and knock on the door.

Questions:

• 1. In the business letter am I legally allowed to use the “F” word (Foreclosure) and mention that I sourced their info from the Sheriff Sale list?

• 2. Does this approach make the most sense for a homeowner with NO equity in their home?

• 3. When I get the homeowner’s attention what other options can I present to them other than a short sale.

• 4. Is there anything I should be aware of that I might have missed in the marketing approach.

Green in the Garden State

Nedje Severe