Quick Question About Commercial Property Sourcing

[Jeff Morton]

Hi,

I'm new to this forum and have a quick question about commercial property sourcing.

I'm not even an investor! I work in lead generation for an international ecommerce company.

I use AI and semi-automated systems to identify and contact prospective leads for my clients business.

So, I have a plan... to use my leadgen knowledge and systems to source commercial property for investors.

And one day I hope to make enough to purchase my own dream property, a small farm not to far from the sea is my goal. Homegrown veg and some chickens - plenty of nature and real reality.

So, my question(actually 2 questions) is:

How would I find investors who might want to purchase off market(and on the market) commercial property leads?
How much should I ask for the leads and how would I calculate how much to ask for a lead?

Thanks in advance for helping a newbie :-)

Jeff Morton

[Matt B.]

@Jeff Morton

"How would I find investors who might want to purchase off market(and on the market) commercial property leads?"

All real estate investors are either purchasing off-market/private offerings or properties that publicly listed.

That being said, they may not be doing it directly themselves, for example they may hire an agent who has access to some off-market listings as well as doing a general search on the MLS. Maybe they are investing into a fund, and the fund's manager is purchasing a mix of private and public offerings. Or maybe they just pay a monthly subscription fee for a 3rd party service provider who helps them source investment leads that meet their criteria.

"How much should I ask for the leads and how would I calculate how much to ask for a lead?"

This is ultimately up to you and you could structure it several different ways (consultation fees, price per lead, monthly fee, success based fee, equity in the deal, etc) but your price should be enough to do the following: 
1. cover the cost of your labor, time and any expenses incurred
2. create a profit for you and your employees
3. be competitive in the marketplaces with similar service providers