SEO for Commercial Real Estate Investing Website

[Vince DeCrow]

Does anyone have any advice on optimizing SEO for a website aimed to draw in investors interested in partnering with an experienced CRE fund manager?

[Miguel G.]

I optimize pages on my spare time. Basically what you do is the following:

1. Keyword Research - Pick the keywords relevant to your niche that'll bring in money
2. Embed those keywords everywhere without spamming your site. Your site has to be readable. The most important places you need to cover are the title of the page, the description, the H1,H2 tags, picture titles/alt.
3. Get an SEO plugin such as yoast SEO so that you can make your site friendly to facebook and twitter. This is where you also add the title/description of the page. SEO all pages.  
4. Content is king. You have to have a blog and post articles on a regular basis. The landing page is your most important page. Some people hire copy writers to create a page that converts visitors into paying clients.
5. Add your site to google and bing. Don't forget to index your sitemap and robots file.
6. Get links. This is the most time consuming task. A lot of people post articles on ezines and other places. The websites where you post articles have to have a high ranking or they're considered spam by google.

Now, SEO is not cheap. I always charge minimum $4000 for a client where the competition is not high. You're probably going to spend a lot more than that since Real Estate is very competitive.

my 2 cents.