Using Adwords or Other PPC to Find Motivated Commercial Sellers

[Ryan York]

Hey all,

Anyone out there using Adwords, Facebook, Linkedin, etc to find motivated seller leads for commercial properties? Good or bad in your experience?

Have you found any success or failure with anything specific?

[Angel-Ty L.]

Hi @Ryan York  

A very unique and new strategy I think you can exploit is IP targeting. This type of advertising allows you to show ads to specific addresses, office buildings, businesses, etc... This is a very powerful way to market due to the fact that every device connected to the Internet has an IP address. Do not mistake IP targeting with Geographical targeting. IP addresses are not referenced by phone number or zip code, IP addresses are linked to where ever the device is located, which can be anywhere.

By targeting a person IP you will be able to make laser focused messages to those specific IP addresses and it's cheaper than other marketing forms. due to this laser-focused targeting you will find that your campaign will have very high response rate. Ultimately closing a lot more deals.

Now your probably wondering how the f@#$ would I do that!

First, you actually need a list of IPs and acquiring them isn't the easiest to try to do by yourself. However, there are a few companies that will be able to help you with the task. If you take the addresses of the commercial properties you may be able to effectively match it to IP addresses. keep in mind however you will only probably get 50% from that method. so if you have a direct mail list of 4000 x .50 you would get around 2000 give or take. You can then show specific ads and retarget to these 2000 leads.

Of course, as with every marketing method there comes its drawbacks. Without getting into the techy side of things, ultimately you may run the risk of sending your ad to the wrong person since you would be relying on the database of certain companies. Like I stated before IP addresses may not correlate to specific geographic location, it's specifically assigned by a users ISP

IP targeting is the most cost-effective method of marketing if an advertiser wants to target a specific interest, in your case this would commercial property owners. You will be able to serve targeted messaging to match the user’s needs or interests.

I implore if your thinking of trying this to do your own extensive research to find a company that is experienced with IP targeting and obeys privacy laws.

I wish you the best of luck if you have any questions or concerns I would be more than happy to answer.

-Angel-Ty Lebron