When Cold Calling, Is It Better To Speak To The Man Or The Woman?

[Mike Schorah]

I'm looking up phone numbers on WhitePages Premium and you only get 200 people per month on the plan so I'm trying to use the plan efficiently to where I'm only cold calling one resident per address that I search.

On most of the tax records, multiple people are usually listed (usually a husband and wife). 

Which is better to cold call? The man or the woman?

I assume that it depends on the couple's age. I would imagine that the man is better to call for older couples and the woman is better to call for newer couples. Sorry if I offended any younger people in here :) I'm 36, so I'm not saying this as an older person.