Never fall in love with an asset - 1st rule of investing.

[Lance Hulsey]

We have all heard the first rule of investing to never fall in love with an asset. I am curious about what that means for my fellow investors. When you enter into a deal do you already have an exit strategy? Do you stick with your pre-determined exit strategy? What do you use to determine that strategy? How does the BRRRR rule fit into this strategy? What are the trigger points. Throwing this out there for discussion. I am doing some research on exit strategies for property investments. Everyone talks about buying smart, but what about selling smart? I would love your input.