Questions About Direct Mail Markting

[Sam Khoshnavaz]

Hello BP Community.

I have finally gathered a list of potential houses that I would love to target in my farm area and am ready to start sending direct mail to these house. However, I have a few questions about getting started. 

For example:

How did you go about creating your letters? Did you use postcards? index cards? just regular paper? What did you use and found to be the most effective?

What was the most costly part of running your direct mail campaign? Was it generating the list? Purchasing the postcards, letters..etc?

How did you send your direct mail? (this may sound like a stupid question) But did you buy a bunch of stamp for each individual letter/postcard? What did you do that worked best?

If you had 6 months to run a campaign, how would you structure it? How many mailers would you send? Would you decrease or increase your farm area as you progress through your campaign?

Did you find it most effective to hand-write your mailers or to mass print them?

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Thanks!