Questions About Direct Mail Markting

[Sam Khoshnavaz]

Hello BP Community.

I have finally gathered a list of potential houses that I would love to target in my farm area and am ready to start sending direct mail to these house. However, I have a few questions about getting started. 

For example:

How did you go about creating your letters? Did you use postcards? index cards? just regular paper? What did you use and found to be the most effective?

What was the most costly part of running your direct mail campaign? Was it generating the list? Purchasing the postcards, letters..etc?

How did you send your direct mail? (this may sound like a stupid question) But did you buy a bunch of stamp for each individual letter/postcard? What did you do that worked best?

If you had 6 months to run a campaign, how would you structure it? How many mailers would you send? Would you decrease or increase your farm area as you progress through your campaign?

Did you find it most effective to hand-write your mailers or to mass print them?

________

Thanks! 

[Canesha Edwards]

@Sam Khoshnavaz

Hey Sam. A lot of good questions. My marketing is a mix of cold calling and direct mail.

Direct Mail:

I hand write all my letters. It’s time consuming but it adds a personal touch. The response rate has been higher than my earlier postcard campaign. I went to Walmart purchased a set of cards and envelopes. You can find them by the party isle near the gift bags and other cards. I buy the small colorful ones just to be unique. Don’t forget the stamps.

The message is simple.

Hi, my name is ........ and I’m a local investor. I drove by your property located at ( include address) and would be interested in buying the property, should you ever think about selling. Feel free to reach out any time.

Include contact information at the bottom.

Since hand written letters do take a lot of time- I’m selective with my properties. Still I try to send 100 or so letters every 2 weeks. Some more- depending on how much time I have.

I also call the properties I send letters to hoping to reach the buyer in multiple ways.

My best advice is to stay consistent. It takes time to start seeing steady leads but just keep building the pipeline.

I hope this helps.

Happy Investing!

Canesha