Direct Mail - Stretching the Dollar for Maximum Benefit

[Jerry Lewandowski]

Howdy!  Up until recently I have been marketing via the shotgun approach and the results are what you would expect them to be.  One thing I feel many of the podcasts have in common is the idea of focusing on that one thing and mastering it.  For me that one thing right now is getting listing leads as a licensed Realtor in the DFW area.  I have developed a budget for direct mail and that is where my question comes in.  I have enough to send out 1,000 pieces of mail per month.  If this was you, would you hit 1,000 very specific people every month or every two or three months meaning you could potentially hit up to two or three thousand people several times a year?