Ever ok to pay market value for a property?

[CJ M.]

These numbers are hypothetical but not too far off from what I see in the midwest. Do successful investors ever pay market value if the numbers still work for them in rare instances (and it was a buy and hold SFR)?

Market Value: $50,000

Sale Price: $50,000

Neighborhood: C-Class

Appreciation: Very little

Closing Costs/Registration: $2,000 (est.)

Taxes/Insurance: $100/mo.

Rent: $995.00 (no rehab needed/already rented)

25% allowance for capex/repairs/maintenance: $250/mo.

MONTHLY EXPENSES: ($100)+($250)=$350.00

MONTHLY CASH FLOW: $645.00

CoC %: $7,740/$52,000=14.88%

[Frank Wong]

Paying market value is perfectly fine for investors. That's the first step, am I buying a property at market value and not overpaying? If all the rental numbers make sense then go for it. There is too much emphasis in trying to BRRRR and BRRRR and get these under-market deals. Sometimes it's just good to get the property start collecting rent and building your portfolio. Some people don't have the time search and search and wait they are too busy focusing on something more important which is making more money. I would add that I would only pay market value if I was buying a B area and up.