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Updated almost 6 years ago on . Most recent reply
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Searching for a Duplex / Direct Mail Help
Hi, everyone. My wife and I (and our 3 young boys!) are looking into house hacking a duplex. Not many small multifamily properties come across the market here in East, TN so I have decided to send out some direct mail to duplex owners in the areas I'm looking into. I have sent out some direct mail over the past 18 months (very inconsistently I might add) and purchased 2 homes from the yellow letters. We "wholetailed"one home and flipped the other after a small rehab (flipping is OK but I'm not 100% sure its for me yet) I do know that I really want some long term buy and hold properties for cash flow and Hopefully a little appreciation over the years.
Anyway.. How should I structure my direct mail? What should I say? Just something simple? My wife and I are interested in buying your duplex...??
I simply sent plain yellow letters when I was looking for flips that said "My name is Tyler. I am interested in buying your home @ 123 Main St." I really don't think this is the way I should do my letters to find a duplex. I don't want owners thinking that I am just a wholesaler or someone wanting their property for nothing. I want them to know that we are serious. I will be cherry picking through my list from list source looking for properties that I would really want to own and live in.
I am just looking for some advice and ideas. Thanks so much! Tyler
Most Popular Reply
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@Tyler McEwen Short and simple is definitely the way to go. "Hey John, My wife and I plan on buying a house in the neighbourhood. We absolutely loved your house and would love to know if you are willing to sell.
Thanks!
--contact info--
P.S: We buy cash!!"
Something like this will probably be ideal. No need to get into details in your mail. Also, definitely try to be consistent this time around. Consistency is key when it comes to direct mail marketing.
Good Luck!