New School VS Old School Marketing For Motivated Sellers. Advice?

Question

Hello all! Well, I will keep it simple. I'm a 20-year full-time investor with a lot of experience. I'm working towards scaling up my business in Arizona, the most competitive market in the country. I am strongly considering dropping my Old School marketing and move on to the New School marketing that is working today.

In the past, I was doing direct mail, bandit signs and massive networking to drive my business. All worked great. However, things are a little different in 2019. My networking and 20-year client base generate a healthy flow of quality leads every month. I am currently building out my online presence and making substantial progress. I plan to phase out direct mail and bandit signs hopefully soon, as they are flooded with competition and not as effective as they once were. Instead, I would like to invest my time and money into what is working now to generate Motivated Seller Leads.

So I am asking all my fellow investors out there what are your top one, two or three sources to generate Motivated Seller Leads in today's market?

Truly appreciate a few pros out there making things happen in their business to chime in and share some wisdom!

Stephen Rockwell · Answer

Hello... Yes, "old school" all day long but I like it! This type of eyeball time face to face networking has been my most successful method too. In this day and age people hide behind phone, text, and email all too often. Social skills are rapidly declining in this country in my opinion. For myself, getting in front of people talking and actively listening is something I love to do. I've heard several statistics stating that investors get deeper discounts in front of people vs trying to phone negotiate the deal. (Makes sense to me!)

Thanks for sharing and I appreciate it!

Stephen Rockwell

Stephen Rockwell · Answer

Always have properties coming and going.  Just sent you a message! Thanks.

Stephen Rockwell · Answer

Good luck brother! Like anything, it has its ups and downs. I've been self-employed my entire life so for me I don't know any other way. Yes, in a lot of respects I am "livin the dream" as real estate has given me a lot back in my life. This year will be my best ever as a 5-year land development/subdivision project of mine is closing very soon. I always tell people DON'T quit your day job until you have your ducks in a row. Educating yourself in anything you do is key, become obsessed and don't settle good when great can be obtained. (Good is the cancer of Great) Fail, fall, crash and burn your way to the top. I love when people to tell me "you can't do that" as that is a sign there is a golden opportunity as most people think the same.

I am asking a lot of investors what is working for them. Over the last month, I'm getting a mixed number of responses. However, I'm starting to see a trend in replies. My goal is to narrow down to a few key marketing strategies, learn all I can, hire pros where I need to and trial/error/refine/perfect.

Good luck again brother and thanks for the reply!

Stephen Rockwell

Steven Parks · Answer

@Stephen Rockwell man! Good question!!! No replies? I am with you. Definitely want to know as well.

Bevla Reeves · Answer

@Stephen Rockwell Do you happen to have any wholesale deals you'd like to unload? I have out-of-state flippers looking to buy in PHX, thanks! ;)

Steven Parks · Answer

I hear you about not quitting my day job. I have a family and 4 pit bulls to provide for. 😂 Oh Yeah! Love it when people tell me I can’t do something as well. That’s pure motivation! I’m researching like a mad man and have cash myself, along with investors. I hope to see you among the ranks of the richest in the world buddy. Have a great week!

Nick Rutkowski · Answer

@Stephen Rockwell

I guess this is an “old school” method but I use this to get listings for commercial properties. I look up mom and pop shop owners who have mixed use properties on my county GIS system. (Check your county’s website to see if you have one) Then I walk in the store, ask for the owner, give a quick pitch, and schedule a next time to meet.

It’s bit proactive and takes some searching but it’s been my most successful method so far.

Steven Parks · Answer

Nice! I got outta pharmacy school a few years ago. Always worked construction, landscaping before that. Now I want to get into real estate full time and get outta healthcare. Man, sounds like you are livin the dream brother.

Stephen Rockwell · Answer

Hey, Steven thanks for the reply! LOL!

I've been the game for a long time in many areas of real estate. The fix and flip leg of my business is going great and I keep several going at one time all year around. I wholesale when I'm too busy or when a property does not fit my business model. I enjoy the fast payday and low-stress cash sale.

My whole motivation to my question is to create more deals and super cherry pick my fix and flips then keep wholesaling the rest.

Hang in there Steven the replies are coming!!!!!

New School VS Old School Marketing For Motivated Sellers. Advice?

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