Multi-Family Direct Mail Campaign

[Matt Soffer]

Hi All-

I am starting a direct mail campaign targeting 2-4 unit properties

My Criteria for my list: 

• 50%+ equity
• Absentee Owner (in state + out of state)
• investor activity in area (determined by cash sales over the past year)
• 10 year population growth in the targeted zip code
• generally affordable median home price in targeted zip code

Strategy:

• Handwriting letters in blue ink (roughly 280 letters)
• colorful envelopes to draw attention with standard postage stamps
• Going to make the letters brief, but show some level of context related to the specific property
• Mail every 2 months, for 5-6 rounds

Any Advice?

• What should be included in the hand-written message to garner the best possible rate of response?
• Have you run a similar campaign with success?
• I was planning to include:
  • I will provide a free valuation of the property
  • I am not a broker, so there will be no associated fees
  • sign off with, "I look forward to hearing from you!"

Thanks for reading, and any advice is greatly appreciated.

I plan to post periodic updates throughout my campaign.