Going rate for vacation rental PM's?

[Matthew Sloan]

I know the going rate for PM's for SFR, at least in my market, is 10% but what about short term vacation rentals? I'm about to purchase a condo in NW Florida and I'm curious what I should expect to pay for someone to manage the rental. I am meeting with a PM coming up and would like to have a baseline going into the meeting.

What is everyone paying for this service? I would need marketing, key service, maintenance, cleaning between rentals, etc.

Thanks for your feedback!