Direct Mail for House Hacking

[James Schindler]

Hello BP members. 

I am currently in the beginning phase of getting a direct mail campaign going targeted at 2-4 unit properties in my area. My goal is to find a property that my family (myself, wife, and two babies) can house hack to cut down on our living expenses (obviously). 

I was hoping that some other forum members who did direct mail campaigns for house hacking could chime in with how they approached it. I did a search and have read dozens of posts talking about driving for dollars, sending personalized thank you notes, etc.  I would love an open dialogue with someone who has done it, tried doing it, or thought about doing it, that can help us both improve. I'm currently planning on hand addressing all envelopes (my list is about 400 properties, starting small) and signing all the letters. I have a quick and to the point message (placed below) and would love some feedback. I tried to keep the sense of urgency while stating that this is something more personal than just a wholesale type situation (which may or may not add value I guess we'll see). 

Thanks!

James

"Hello,

I am interested in buying your property at <insert address>. My name is James Schindler and together with my wife I will be purchasing ONE 2-4 unit property, in AS-IS condition, in the next 30 days to raise our daughters in. If you are interested in selling please call me at <insert google voice number>.

Thanks!

James"

[Caleb Heimsoth]

@James Schindler Are you mailing investors or are these primary house owners? Anytime someone gets overly personal about their family or what not, that screams they have little money. So if you’re mailing to investors that’s gonna be a potential obstacle. Also what financing would you use? If you say as-is condition and use fha or some other conventional type loan they may not lend on it if there’s a lot of repairs. How much money is this gonna cost you to mail? If it’s a lot I would recommend not doing a lot of this. Your response rate will likely be very small.