Getting the most out of a fire damaged property

[Daniel G Blais]

I have a fire damaged house that I am looking to sell.  The house itself is a total loss.  rehab means rebuilding from 1 wall or complete rebuild  from scratch. 

My question:  Is it better to demolish the house and sell the property as a lot? Or sell it as is?
Secondary question:  What kind of loss should I expect?  market value before fire was $350K  (I'm in the Seattle King County market)
My hope is to get $150K out of it.  Is that reasonable?