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Updated over 5 years ago on . Most recent reply

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Marc Valencia
  • Los Angeles, CA
0
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5
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cold calling to find deals - viable?

Marc Valencia
  • Los Angeles, CA
Posted

LA has a 5% turnover rate, meaning 5 in 100 homeowners sell their home and move into a new one every year. 

Knowing that, couldn't someone just cold call homeowners and say something like.. 

"Hi, this is Marc Phips from Cool Real Estate Company..I am calling because my company has buyers looking for a home in your neighborhood. Are you thinking of selling in the near future?"

The math tells me that if I was on an autodialer making 1000 dials per day, I'd have to find a decent lead every day or two.

Why wouldn't this work?

Most Popular Reply

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208
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Robert Lorenz
  • Phoenix, AZ
76
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208
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Robert Lorenz
  • Phoenix, AZ
Replied

@Marc Valencia cold-calling homeowners is absolutely a viable strategy! Many very successful agents and wholesalers make cold-calling one of their primary lead gen spokes. Look on YouTube for videos of wholesalers and Realtors (and various other business/sales people) cold calling prospects for business.

disclosure: this (cold/warm calling) is my primary lead gen spoke, second only to door-knocking and networking.

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