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Updated almost 8 years ago,
Direct Mail Marketing: Feedback on my campaign please!
I am beginning a direct mail campaign and will target absentee owners both in state and out of state (non corporate or trust owned). I have limited to 4 zip codes for multi family only. My final criteria is the property must have been owned for over five years. My list is small and consists of about 350 addresses.
I am taking the following approach:
-Hand written addressed envelope (blue pen). Return address is local address.
-Typed letter:
"Hello _______
My name is Collin Schwartz and I would like to purchase your property at ___________. I will pay fair market value for your property and will provide an offer within a week.
I am not a real estate agent nor am I represented by an agent.
Please contact me either by email or cell phone.
Thanks and have a great day!
Contact Info_____"
-Half the mailings will include a business card.
Does this seem to be appropriate? I am marketing properties in the midwest. I am also considering hand writing the letters as well for the first mailing.
Any suggestions would be great!