Direct Marketing Plan? How to create a good plan?

[Natalie Barber]

Hi what exactly constitutes as a good Direct Mail Marketing Plan? How can I get the most band for my buck? In my particular market? Indianapolis? please advise. Thank you.

[Steve Bracero]

Hi @Natalie Barber

Here is what I am currently doing.. 

Purchase a list of specific owners you are targeting on listsource. I think mine was target location, 40% greater equity, absentee owner, owned property over 7 years, and assessed value between 125k and 250k.. 

With this list you I am following 

1. small text postcard

2. yellow letter

3. lg text postcard
4. typed letter

5. greeting card

6. zip letter

I found this somewhere on BP but I can remember exactly where (would love to give credit) ... mail the list every 4 weeks for 6 months which would be 6 times around. If I set a monthly budget, or a campaign budget, this should be successful. Take it one step at a time but the key to DM is the exposure so at least 6 times would be best.. First outline the plan then execute