Direct Marketing Plan? How to create a good plan?

Question

Hi what exactly constitutes as a good Direct Mail Marketing Plan? How can I get the most band for my buck? In my particular market? Indianapolis? please advise. Thank you.

Steve Bracero · Answer

Hi @Natalie Williams

Here is what I am currently doing..

Purchase a list of specific owners you are targeting on listsource. I think mine was target location, 40% greater equity, absentee owner, owned property over 7 years, and assessed value between 125k and 250k..

With this list you I am following

1. small text postcard

2. yellow letter

3. lg text postcard 4. typed letter

5. greeting card

6. zip letter

I found this somewhere on BP but I can remember exactly where (would love to give credit) ... mail the list every 4 weeks for 6 months which would be 6 times around. If I set a monthly budget, or a campaign budget, this should be successful. Take it one step at a time but the key to DM is the exposure so at least 6 times would be best.. First outline the plan then execute

Natalie Barber · Answer

Thanks everyone, I really appreciate it! @Claire Trammell @Steve Bracero

@Enrique Robles @Justin Howe

Justin Howe · Answer

@Natalie Williams One thing to consider is if you can obtain a list online with a credit card and a click of a button, so can everyone else so competition may be fierce.

Get creative with your lead generation with a mixture of bandit signs, craigslist, driving for dollars, list brokers, ect and get creative with how you market to them. Use different fonts, envelope sizes, colors, ect.

Claire Trammell · Answer

@Natalie Williams, Steve is spot on. Setting a budget will actually help set the plan up for you. Once you have a planned budget, you can then determine the quantity of leads you can afford to mail to on a regular basis. The 6 Month Campaign that Steve listed above would be a good way to start as a different marketing piece sent each time will help widen the niche of folks that will respond.

Also, keep in mind that when you are determining the quantity you mail to you will also want to consider you r ability to answer the phone or return messages. Following up promptly is also an important piece of the puzzle.

Happy investing! :-)

Steve Bracero · Answer

@Enrique Robles

Awesome! Give it a shot and remember to keep mailing until you find leads.. you don't know what does not work until you try it yourself-

Enrique Robles · Answer

@Steve Bracero, Im a new investor out of Chicago and suburbs and I swear I just set up my first list on listsource. I see your marketing plan and seems like something that obviously works for you. I think Im going to follow the same steps.

Thank you @Natalie Williams for asking this question.

Direct Marketing Plan? How to create a good plan?

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